Sephora inside JCPenneySephora is the largest beauty retailer in the U.S., offering beauty enthusiasts and novices alike an unparalleled assortment of beauty from both classic and emerging brands, as well as a unique way to shop for them. With thousands of products showcased on open displays, you're encouraged to try, touch, spray and play with everything in their store. And if have you a question, Sephora's team of educated beauty consultants has your answer—from finding the perfect shade of foundation to diagnosing your skin type. Sephora is the beauty authority.
Major Lines: Beauty products of all kinds including make-up from the hottest brand names on the market, skincare, haircare, and so much more.
Brand Names: Bare Escentuals; Smashbox; Zeno; Philosophy; Fushion Beauty; GoSmile; Dior; Nars; T3; Klein-Becker; Clarisonic; Imju Fiberwig; Laura Mercier; Juicy Couture; Stila; Sephora; etc.